Culinary & Hospitality

Pages: 304,
Specialty: Culinary & Hospitality,
Publisher: Wiley,
Publication Year: 1995,
Cover: Paperback,
Dimensions: 210.8x280.4x13.5mm

Make sure your field experience is everything it ought to be with this gold mine of expert tips and guidance Congratulations! You are about to embark on what will be one of the most exciting (and demanding) phases of your hospitality training--your field experience, including internships, externships, co-ops, and practicums. This is your first chance to acquire real experience in the hospitality industry and begin to develop true professional competence. It can also be your first major professional stepping-stone, providing valuable references and contacts that will help launch your career. This easy-to-use workbook helps you make the most of your internship. Written by authors with more than fifty years combined experience preparing students for careers in hospitality and foodservice management, it helps you land a job that perfectly matches your career goals and ensures that your first professional experience is as educationally enriching as possible. Here's how it works: A total job-search guide helps you define your career goals, locate prospective employers, write winning resumes, and ace interviews. Comes complete with career goal worksheets, sample resumes, cover and follow-up letters, and many other valuable tools. Introductory Worksheets help you see the big picture of the hotel, restaurant, or foodservice where you will work. Training Goals help you identify all important job functions that you need to learn about during your work experience. Training Guides--comprehensive lists of job-related questions--help you focus your learning; correlate classroom theory with real-world work experience; involve your supervisor in the instruction process; expand your knowledge of the departments where you spend little or no time; and more. Make sure your field work earns you more than just two credits toward your major with Your Hospitality Field Experience. show more

Weight: 0.62 KG
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Pages: 286,
Specialty: Culinary & Hospitality,
Publisher: Wiley,
Publication Year: 1994,
Cover: Hardback,
Dimensions: 152.4x231.14x17.78mm

Winning the Chain Restaurant Game Are you ready for success?... Find out what it takes in this insider's guide to making it in today's most exciting growth industry. In this instructive and inspiring book, award-winning authors and foodservice industry experts Charles Bernstein and Ron Paul tell how the most successful restaurant companies win with bottom-up management, putting the customer on top. Based on interviews with more than a hundred industry executives and packed with enlightening examples as well as a few historic failures, this unique book teaches important lessons for restaurateurs and other entrepreneurs: â Presents the first authoritative, in-depth look at the restaurant chain industry as a whole â Tells how successful chain CEOs produce results with varied winning styles â Isolates and clearly describes the eight crucial factors, or strategic "links," vital to restaurant chain success â Tells how chains can capitalize on bulk purchasing, brand identity, consistent execution, an individual sense of style and--most of all--finding unique ways to please the customer Few success stories so thoroughly embody the twentieth-century American dream as those of restaurant chains such as McDonald's, KFC, Pizza Hut, Wendy's, Little Caesar's, and Taco Bell. But besides the "true grit" demonstrated by entrepreneurial heros like McDonald's Ray Kroc and Wendy's Dave Thomas, what does it take to build and maintain a successful restaurant or retail chain? Find out in this first book to give a broad, long-term perspective on one of the nation's leading growth industries and to offer crucial lessons for all entrepreneurs, no matter what the business. Winning the Chain Restaurant Game, by award-winning authors and noted foodservice industry experts Charles Bernstein and Ron Paul, documents the critical success factors required for one of the toughest, most competitive industries. Highlighting the winning styles of more than a hundred chain executives, their triumphs, trials, disappointments, and turnarounds, this fascinating and instructive book identifies the eight strategic "links" that lead to victory in the chain restaurant business. With surgical precision, Bernstein and Paul explore such key factors as leadership, motivation, bulk purchasing, marketing, identity, consistency, and expansion. But they place focus ahead of everything and conclude that the entrepreneurial passion of an executive who deeply believes in his concept is the ultimate catalyst for success. Small- to medium-size chains are going public at a dizzying pace and there are enormous financial opportunities for savvy restaurant owners. Winning the Chain Restaurant Game arms operators with the vital know-how needed to win the game. show more

Weight: 0.68 KG
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Pages: 1184,
Specialty: Culinary & Hospitality,
Publisher: Wiley,
Publication Year: 1983,
Cover: Hardback,
Dimensions: 218.4x287x76.2mm

The reference no professional kitchen should be without Wenzel's Menu Maker is one of the restaurant industry's most respected references. Over 2,000 scalable recipes across American, Italian, Mexican, Chinese, and Japanese cuisine provide the backdrop for essential menu planning advice and more. Discussion surrounding buying, inventory, and kitchen management provides invaluable insight for any back-of-house professional, helping you reduce costs, reduce waste, and create menus that customers will love. All classic customer favorites are covered, with recipes sourced from restaurants that have been using them successfully for decades. show more

Weight: 3.52 KG
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Pages: 288,
Specialty: Culinary & Hospitality,
Publisher: Wiley,
Publication Year: 2010,
Cover: Hardback,
Dimensions: 218.44x281.94x30.48mm

A comprehensive, inspiring guide to the art, craft, and business of wedding cake design Combining inspirational cake designs, step-by-step decorating instruction, and advice on the fundamentals of running a successful cake business in a competitive market, Wedding Cake Art and Design is an invaluable guide for industry professionals and students. Master cake decorator Toba Garrett includes stunning designs for cakes inspired by textiles, seasons, fashion colors, flowers, and much more, and gives decorators the tools to translate their own clients' ideas into creative new designs. Decorating techniques ranging from simple to advanced are explained in a clear, fully-illustrated, step-by-step format Sample scenarios included throughout the book show readers how to handle a client consultation and how to create appropriate cakes for every client's budget, theme, and creative needs Nearly 200 beautiful full-color photographs showcase finished cakes and illustrate key decorating techniques, while full-color illustrations provide insight into the professional decorator's creative process Author Toba Garrett is one of the country's foremost artists in the field of cake decorating and the founder of the Institute for Culinary Education s Department of Cake Decorating and Design, where she now serves as master chef instructor and where she has trained some of the top cake artists in the world A must-have for professional cake decorators, baking and pastry students, and even advanced cake decorating hobbyists, Wedding Cake Art and Design is the only resource a decorator needs to design, plan, and execute picture-perfect wedding cakes for every client, every time. show more

Weight: 1.29 KG
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Pages: 288,
Specialty: Culinary & Hospitality,
Publisher: Wiley,
Publication Year: 2002,
Cover: Paperback,
Dimensions: 154.94x231.14x17.78mm

The essential-and accessible-guide to the science of baking Baking is as much a science as an art. That's why, in addition to mastering basic techniques and recipes, every baker must also learn about the science that underlies the baking craft. Guided by contemporary baking and pastry research and practice, this new edition of Joseph Amendola's invaluable reference gives readers knowledge that they can apply to their own baking-whether it's selecting the right flour, understanding how different leavening agents work, or learning about using new baking ingredients and additives to enhance favorite recipes. Written in a clear, easy-to-understand style, Understanding Baking is an essential companion for anyone who is serious about baking. show more

Weight: 0.45 KG
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Pages: 640,
Specialty: Culinary & Hospitality,
Publisher: Wiley,
Publication Year: 1994,
Cover: Paperback,
Dimensions: 208.28x276.86x38.1mm

The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising. show more

Weight: 1.43 KG
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Pages: 470,
Specialty: Culinary & Hospitality,
Publisher: Taylor & Francis,
Publication Year: 2019,
Cover: Paperback,
Dimensions: 171x248x25.4mm

The terms travel and tourism are often used interchangeably in tourism literature. This comprehensive textbook provides students with essential knowledge of the intricate relationship existing between travel, transport and tourism. The book analyses the structure, functions, activities, strategies and practices of each of the sectors in the travel industry, such as airlines, airports, tour operators, travel agencies and cruises. It is structured into six parts, covering all modes of transport (air, land and water), travel intermediation, the tour operation business and impacts and prospects for the future. International case studies are integrated throughout to showcase practical realities and challenges in the travel industry and to aid students' learning and understanding. Written in an accessible and engaging style, this is an invaluable resource for students of tourism, hospitality, transport and travel management courses. show more

Weight: 0.77 KG
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Pages: 470,
Specialty: Culinary & Hospitality,
Publisher: Wiley,
Publication Year: 2010,
Cover: Paperback,
Dimensions: 176x244x28mm

Students studying tourism are required to undertake a study in research techniques and methodologies as part of their tourism degree. Major aims of this new edition are to encourage students to think about the importance of research in tourism appreciating the role that it plays in the tourism industry as well as to familiarise students with the wide diversity of research strategies available to them. Tourism Research, second edition, introduces the concept of qualitative, quantitative and mixed methods research methodologies associated with tourism. It also considers indigenous and cross-cultural methodologies. The relationship of tourism research, its underpinnings, sources and methods, with the implications for tourism development, planning and management are clearly established and discussed. The text is focused on the tourism sector rather than the leisure and recreation sector. The role of researchers as professionals, as well as usage and impacts of research are incorporated throughout the text to ensure students appreciate the diversity of research in the tourism industry as well as the consequences of research decision-making processes. This revised edition continues to provide a balanced discussion between qualitative and quantitative methodologies and their associated theoretical underpinnings. FEATURES: ?Industry Insights' vignettes illustrate the relevance of research in the tourism industry Three in depth case studies develop student understanding of qualitative and quantitative methodologies as well as cross-research research. Now packaged FREE with this text, is a 12 month student subscription to the International Journal of Tourism Research (IJTR). This journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR will continue to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. show more

Weight: 0.84 KG
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Pages: 528,
Specialty: Culinary & Hospitality,
Publisher: Wiley,
Publication Year: 1997,
Cover: Hardback,
Dimensions: 192x232x32mm

This book provides the reader with guidelines and approaches in the development of tourism that respond to community desires and needs. Planning techniques applicable to both developed and underdeveloped countries address tourist attractions, urban tourism, large resorts, and limited special interest tourism. show more

Weight: 0.98 KG
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