Marketing

Pages: 736,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 216x276x31mm

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.show more

Weight: 1.57 KG
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Pages: 752,
Specialty: Marketing,
Publisher: Cengage,
Publication Year: 2006,
Cover: Paperback,
Dimensions: 229x272x28mm

CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.show more

Weight: 1.63 KG
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Pages: 435,
Specialty: Marketing,
Publisher: Dar Wael,
Publication Year: 2005,
Cover: Hardback

Weight: 0.86 KG
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Pages: 240,
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2009,
Cover: Hardback,
Dimensions: 158x232x28mm

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors. * Includes proven tactics to help small businesses tackle bigger competitors * Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors * Shows you how to steal market share from bigger vendors with bigger resources Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are .show more

Weight: 0.48 KG
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Pages: 288,
Specialty: Marketing,
Publisher: Taylor & Francis,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 189x246mm

The Online Journalism Handbook has established itself globally as the leading guide to the fast moving world of digital journalism, showcasing the multiple possibilities for researching, writing and storytelling offered to journalists through new technologies. In this new edition, Paul Bradshaw presents an engaging mix of technological expertise with real world practical guidance to illustrate how those training and working as journalists can improve the development, presentation and global reach of their story through web-based technologies. The new edition is thoroughly revised and updated, featuring: * a new chapter on social media and community management, * a fully updated chapter on online media law, * an increased focus on techniques for finding and verifying information online, * an expansion of the section on analytics, * a completely revised chapter on data journalism, * new chapters dedicated to liveblogging and mobile journalism, and writing for social media platforms. The Online Journalism Handbook, Second edition is a guide for all journalism students and professional journalists, as well as of key interest to digital media practitioners.show more

Weight: 1 KG
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Pages: 500,
Specialty: Marketing,
Publisher: Cengage,
Publication Year: 2003,
Cover: Hardback,
Dimensions: 191.5x245.4x22.9mm

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.show more

Weight: 0.96 KG
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Pages: 240,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2009,
Cover: Paperback,
Dimensions: 187x231x10mm

Before learning to lead others, students need to first be able to lead themselves effectively. Self-Leadership is a research-grounded, practice-based, realistic, and inclusive approach to self-motivation and self-influence. It teaches students to lead themselves by equipping them with strategies and tips for developing their own personal effectiveness and excellence. Key Features *Examines the behavioural, emotional, and cognitive aspects of self-leadership, providing students with a holistic understanding of self-motivation and self-leadership *Balances theory and practice to equip students with the skills necessary to navigate challenging circumstances, uncertainty, and ambiguity *Promotes active learning and engagement by encouraging reflection and creativity in order to help students think and behave as self-leaders.show more

Weight: 0.36 KG
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Pages: 600,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2018,
Cover: Paperback,
Dimensions: 216x276mm

For undergraduate Principles of Marketing courses.Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.show more

Weight: 2 KG
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Pages: 572,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2015,
Cover: Paperback,
Dimensions: 218x279x22mm

Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The Eighth Edition features a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3.If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292097855) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.pearsonmylabandmastering.com/global/mymarketinglab to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocatorshow more

Weight: 1.21 KG
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