Marketing:International Edition

Pages: 240,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2009,
Cover: Paperback,
Dimensions: 187x231x10mm

Before learning to lead others, students need to first be able to lead themselves effectively. Self-Leadership is a research-grounded, practice-based, realistic, and inclusive approach to self-motivation and self-influence. It teaches students to lead themselves by equipping them with strategies and tips for developing their own personal effectiveness and excellence. Key Features *Examines the behavioural, emotional, and cognitive aspects of self-leadership, providing students with a holistic understanding of self-motivation and self-leadership *Balances theory and practice to equip students with the skills necessary to navigate challenging circumstances, uncertainty, and ambiguity *Promotes active learning and engagement by encouraging reflection and creativity in order to help students think and behave as self-leaders.show more

Weight: 0.36 KG