Details
Pages: 544,
Specialty: Marketing,
Publisher: Cengage,
Publication Year: 2004,
Cover: Paperback,
Dimensions: 203.2x254x25.4mm
Marketing Strategy is presented from a perspective that guides strategic marketing managementin the social, economic, and technological arenas in which businesses function today. Thistext helps to develop a customer-oriented market strategy and market plan.show more
Weight: 1.16 KG
Specialty: Marketing,
Publisher: Cengage,
Publication Year: 2004,
Cover: Paperback,
Dimensions: 203.2x254x25.4mm
Marketing Strategy is presented from a perspective that guides strategic marketing managementin the social, economic, and technological arenas in which businesses function today. Thistext helps to develop a customer-oriented market strategy and market plan.show more
Weight: 1.16 KG
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