Details
Specialty: Marketing,
Publisher: McGraw-Hill,
Publication Year: 2004,
Cover: Mixed media product,
Dimensions: 198.12x248.92x27.94mm
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.show more
Weight: 1.13 KG
Publisher: McGraw-Hill,
Publication Year: 2004,
Cover: Mixed media product,
Dimensions: 198.12x248.92x27.94mm
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.show more
Weight: 1.13 KG