Marketing

Pages: 608,
Specialty: Marketing,
Publisher: Oxford UP,
Publication Year: 2004,
Cover: Paperback,
Dimensions: 193.04x264.16x25.4mm

The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding, and building and maintaining relationships. These issues have brought about new challenges at both strategic and operational levels to organisations of all sizes, and at various stages of internationalisation. The authors examine the implications of these issues and consider how they may be applied to the management of global marketing programmes. A new chapter on strategic brand management has been added for the new edition, and content on knowledge management and the digital age is now integrated throughout the text as a whole, reflecting changes in marketing practice. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment.It enables students to identify, evaluate, and integrate a wide range of management concepts to create and execute highly effective global marketing programmes, as well as analyse and remedy management problems in managing global operations. Students will be able to assess and monitor a company's effectiveness, and examine the implications and applications of contemporary thinking on global marketing management. The online resource centre accompanying the text will be updated for the new edition. The list of features is as follows: Lecturer resources: Instructor's manual PowerPoint slides Seminar activities Video clips Student resources: Additional case materials Internet exercises Multiple choice questions Web linksshow more

Weight: 1.41 KG
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Pages: 624,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2016,
Cover: Paperback,
Dimensions: 216x272x20mm

For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.show more

Weight: 1.27 KG
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Pages: 262,
Specialty: Marketing,
Publisher: Taylor & Francis,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 156x234x19.05mm

Since the global financial crisis in 2008, economics has dominated the news agenda, with issues such as migration, growth, trade and unemployment remaining hotly debated in the media. How to Report Economic News is an accessible introduction to our contemporary economic landscape and journalistic approaches to economic news coverage. Nicola Walton, an experienced financial journalist, presents a comprehensive guide to important economic indicators and how to report on them, as well as giving advice on identifying essential facts needed for any economic news story. The author also offers useful tips on journalistic writing that can help ensure articles are written clearly, concisely and with precision. To provide readers with further guidance, each chapter concludes with assignments to test your knowledge, a resource list for further reading and a glossary of key terms. Chapters cover key topics including inflation, monetary policy, labour markets, fiscal policy and residential property markets. The book takes the UK economy as its main focus, but also explores European, US and Japanese markets in depth.In addition, the title explores other major global topics such as the rise of Brazil, Russia, India, China (BRIC) economies and the role of multinational organisations such as the International Monetary Fund. By combining an overview of current financial systems and economic developments with instruction on economic reporting, this title is a valuable resource for students of Journalism, trainee journalists, as well as anyone interested in learning more about modern economics.show more

Weight: 0.4 KG
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Specialty: Marketing,
Publisher: Kogan Page,
Publication Year: 2016

Weight: 0.24 KG
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Pages: 672,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 189x246x39mm

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. New to this edition * Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion. * Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods.* New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex(R) * New 'Innovation In Action' feature in every chapter - practical examples of innovation in action that help you to link theory with practice Online resources available at www.pearsoned.co.uk/trott include PowerPoint slides and an Instructor's Manual for lecturers. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organisations and the private and public sectors. About the Author Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.show more

Weight: 1 KG
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Pages: 512,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 216x276x16mm

For advertising courses. Integrated advertising and marketing communications taught through real-life applicationIntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real- life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers. Pearson MyLab Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.show more

Weight: 1.02 KG
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Pages: 677,
Specialty: Marketing,
Publisher: Cengage,
Publication Year: 2006,
Cover: Paperback,
Dimensions: 215.9x269.24x30.48mm

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!show more

Weight: 1.47 KG
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Pages: 744,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2016,
Cover: Paperback,
Dimensions: 194x248x26mm

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: * A thorough outline of the international environment that firms and consumers find themselves in. * In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. * Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. * Increased coverage of the service sector. * Greater emphasis on corporate social responsibility and ethics. The book is ideal for undergraduate and postgraduate students taking modules in International Marketing, Export Marketing, International Trade or International Business. About the authors Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy. Alexander Josiassen is Centre Director at the Department of Marketing, Copenhagen Business School, Denmark. Alexander is also a visiting professor at RMIT University, Australia. He has won several international awards for his research and teaching in the area of international marketing and management. Alexander is a frequent key note speaker at international conferences and consultant of major international corporations.show more

Weight: 1.23 KG
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Pages: 290,
Specialty: Marketing,
Publisher: Dar Wael,
Publication Year: 2002,
Cover: Hardback

Weight: 0.67 KG
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