Culinary & Hospitality

Pages: 432,
Specialty: Culinary & Hospitality,
Publisher: Wiley,
Publication Year: 2018,
Cover: Hardback,
Dimensions: 217x286x24mm

Culinology: The Intersection of Culinary Art and Food Science will demonstrate how the disciplines of culinary arts and food science work hand in hand in the research and development of new manufactured food products for the commercial, retail, and foodservice industries. It will be the authoritative source that will add value and relevance to this growing discipline and its practitioners. Integrating culinary arts with food science and technology, this book provides the best strategy for developing successful food products on a large scale. Real-world applications and business models ground the book and clearly illustrate how the concepts and theories work in business and industry. show more

Weight: 0.79 KG
Learn More

Pages: 528,
Specialty: Culinary & Hospitality,
Publisher: Wiley,
Publication Year: 2014,
Cover: Hardback,
Dimensions: 166.9x231.9x28.2mm

This text shows the reader how to plan and develop a restaurant or foodservice space. Topics covered include concept design, equipment identification and procurement, design principles, space allocation, electricity and energy management, environmental concerns, safety and sanitation, and considerations for purchasing small equipment, tableware, and table linens. This book is comprehensive in nature and focuses on the whole facility with more attention to the equipment rather than emphasizing either front of the house or back of the house. show more

Weight: 0.72 KG
Learn More

Pages: 368,
Specialty: Culinary & Hospitality,
Publisher: Wiley,
Publication Year: 2007,
Cover: Hardback,
Dimensions: 213.36x284.48x22.86mm

A complete guide for the entire facility design process?--revised and updated In today's fast-moving business climate, the foodservice professional will likely be involved in several facility design projects over his or her career. Design and Layout of Foodservice Facilities, Third Edition provides a comprehensive reference for every step of the process, from getting the initial concept right to the planning, analysis, design, permitting, and construction--in short, everything needed to get to opening day of the new establishment! Packed with valuable drawings, photographs, and charts, this essential guide covers the nuts-and-bolts decisions that make the difference in an effective, efficient foodservice operation, including equipment selection, workflows, and legal compliance. This Third Edition features: Expanded focus on the front of the house/dining room areaUpdated and revised equipment chapter with new images of the latest equipmentNew pedagogical features incorporated throughout the text, including key terms, review questions, and questions for discussionAdditional blueprints highlighting design trendsRevised appendices that include Web references for additional informationExpanded and updated glossary Design and Layout of Foodservice Facilities, Third Edition is an invaluable resource for students of foodservice management as well as professionals involved in foodservice design projects. show more

Weight: 1.09 KG
Learn More

Pages: 488,
Specialty: Culinary & Hospitality,
Publisher: Wiley,
Publication Year: 2001,
Cover: Hardback,
Dimensions: 192x239.3x29.2mm

Dimensions of the Hospitality Industry, Third Edition offers students a dynamic and accessible introduction to the broad world of hospitality and tourism. Newly revised and updated, this Third Edition gives students the foundation they need to prepare for managerial careers in this rapidly growing field. The book offers focused coverage of each sector within hospitality: food and beverage, lodging, and travel and tourism. It examines the size, scope, and operations of each of these key areas and shares essential information on related concepts, products, and services. A separate chapter explains the basics of hospitality management that have applications throughout the industry, with an emphasis on marketing, human resources, accounting, and computer technology. Throughout the text, this Third Edition brings the material out of the classroom and into the real world with a set of powerful new learning tools, including: Moments of Truth-case studies that share critical insights into important business issues Newsflashes-excerpts from publications, showing industry-based illustrations of major concepts Technology Gateways-practical tips on making the most of technology on the job Internet Exercises-a springboard to accessing the best industry-related Web sites Comprehensive, well organized, and easy to use, Dimensions of the Hospitality Industry, Third Edition is an important companion for students who are embarking on successful, exciting careers in hospitality. show more

Weight: 1.02 KG
Learn More

Pages: 320,
Specialty: Food Science,
Publisher: Wiley,
Publication Year: 1999,
Cover: Hardback,
Dimensions: 162.56x236.22x25.4mm

Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You'll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events. The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive. You'll also find:* Advice and direction from outstanding special events entrepreneurs and intrepreneurs* Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career* End-of-chapter activities to help you learn by doingWhether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future. show more

Weight: 0.61 KG
Learn More

Pages: 172,
Specialty: Culinary & Hospitality,
Publisher: Taylor & Francis,
Publication Year: 2019,
Cover: Paperback,
Dimensions: 171x248x9.91mm

Since the first edition of the title, ecotourism has become a major phenomenon in tourism and society in many countries and regions throughout the world. The profusion of experiences has generated a variety of means of theorizing, analysing and marketing ecotourism, all that have yet to be encompassed in one book. Ecotourism fills the gap by synthesising the changes in thinking and society over the last decade. This third edition has been fully revised and updated to include: updated chapters addressing modern thought and discourse, including neoliberalism, consumer culture and quality management in the ecotourism industry; critical analysis drawn from a range of theoretical frameworks, which models and advances the thinking in ecotourism towards a socio-geographical analysis; new and international case studies from emerging markets such as China and Brazil. Providing a critical introduction to the analysis of tourism from a sociological and geographical perspective, the title is essential reading for higher-level and graduate students and researchers in tourism, sociology and geography. It will also be of interest to environmental groups and practitioners. show more

Weight: 0.28 KG
Learn More

Pages: 456,
Specialty: Culinary & Hospitality,
Publisher: Wiley,
Publication Year: 2004,
Cover: Hardback,
Dimensions: 203.2x241.3x30.48mm

From assessing the client's need for entertainment at an event to hiring the talent to the nuts and bolts production of the entertainment, The Complete Guide to Event Entertainment and Production provides the event planner with the tools they need to efficiently produce and manage the entertainment aspect of an event. show more

Weight: 0.98 KG
Learn More

Pages: 320,
Specialty: Culinary & Hospitality,
Publisher: Wiley,
Publication Year: 2012,
Cover: Hardback,
Dimensions: 193.04x238.76x22.86mm

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere. show more

Weight: 0.7 KG
Learn More

Pages: 288,
Specialty: Culinary & Hospitality,
Publisher: Wiley,
Publication Year: 2002,
Cover: Hardback,
Dimensions: 195.58x236.22x22.86mm

THE WILEY EVENT MANAGEMENT SERIES The complete guide to event risk management, safety, and security Practical strategies and resources for any size event! With any event comes risk-from rowdy guests at a festival or convention to a life-threatening riot at a sports event. Event Risk Management and Safety provides a comprehensive resource for managing event risk and limiting liability for modest and grand events. Presenting theory and practical applications, this book covers topics such as measuring risk, alcoholism and drugs, crowd control, fire safety and emergency medical services, food and water safety, outdoor events, and much more. Other features include: â Case studies examining problems and solutions to real-world situations â Key terms and risk-management exercises â New techniques to forecast and manage the global challenges of the twenty-first century â Comprehensive appendices containing additional resources, alcohol and beverage commission contact information, and practical forms show more

Weight: 0.64 KG
Learn More