Details
Pages: 220,
Specialty: Architecture,
Publisher: Libri ,
Publication Year: 2010,
Cover: Paperback,
Dimensions: 150x226x10mm
This fascinating account looks at the increasingly sophisticated methods used--not just in advertising campaigns but also in art and architecture--to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.show more
Weight: 0.42 KG
Specialty: Architecture,
Publisher: Libri ,
Publication Year: 2010,
Cover: Paperback,
Dimensions: 150x226x10mm
This fascinating account looks at the increasingly sophisticated methods used--not just in advertising campaigns but also in art and architecture--to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.show more
Weight: 0.42 KG
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