Marketing

Pages: 500,
Specialty: Marketing,
Publisher: Cengage,
Publication Year: 2003,
Cover: Hardback,
Dimensions: 191.5x245.4x22.9mm

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.show more

Weight: 0.96 KG
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Pages: 288,
Specialty: Marketing,
Publisher: Taylor & Francis,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 189x246mm

The Online Journalism Handbook has established itself globally as the leading guide to the fast moving world of digital journalism, showcasing the multiple possibilities for researching, writing and storytelling offered to journalists through new technologies. In this new edition, Paul Bradshaw presents an engaging mix of technological expertise with real world practical guidance to illustrate how those training and working as journalists can improve the development, presentation and global reach of their story through web-based technologies. The new edition is thoroughly revised and updated, featuring: * a new chapter on social media and community management, * a fully updated chapter on online media law, * an increased focus on techniques for finding and verifying information online, * an expansion of the section on analytics, * a completely revised chapter on data journalism, * new chapters dedicated to liveblogging and mobile journalism, and writing for social media platforms. The Online Journalism Handbook, Second edition is a guide for all journalism students and professional journalists, as well as of key interest to digital media practitioners.show more

Weight: 1 KG
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Pages: 240,
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2009,
Cover: Hardback,
Dimensions: 158x232x28mm

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors. * Includes proven tactics to help small businesses tackle bigger competitors * Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors * Shows you how to steal market share from bigger vendors with bigger resources Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are .show more

Weight: 0.48 KG
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Pages: 435,
Specialty: Marketing,
Publisher: Dar Wael,
Publication Year: 2005,
Cover: Hardback

Weight: 0.86 KG
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Pages: 752,
Specialty: Marketing,
Publisher: Cengage,
Publication Year: 2006,
Cover: Paperback,
Dimensions: 229x272x28mm

CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. This value-priced paperback text continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.show more

Weight: 1.63 KG
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Pages: 736,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 216x276x31mm

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.show more

Weight: 1.57 KG
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Pages: 992,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2004,
Cover: Paperback,
Dimensions: 210x272x38mm

Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition "has changed to reflect marketing's ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from the US, Japan, South-East Asia and Africa. This is suitable for any undergraduate or postgraduate undertaking an introductory course in marketing.show more

Weight: 2.06 KG
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Pages: 454,
Specialty: Marketing,
Publisher: McGraw-Hill,
Publication Year: 2008

Weight: 1.5 KG
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Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2015

Weight: 0.84 KG
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