Business & Management Books

Pages: 424,
Specialty: Marketing,
Publisher: Taylor & Francis,
Publication Year: 2019,
Cover: Paperback,
Dimensions: 171x248x29mm

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. show more

Weight: 0.85 KG
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Pages: 312,
Specialty: Economics,
Publisher: Wiley,
Publication Year: 2003,
Cover: Paperback,
Dimensions: 164x242x26mm

This book covers time series modeling and forecasting for econometrics and finance students. This new edition has been simplified for more ease of use and includes new chapters and substantial important revisions. show more

Weight: 0.6 KG
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Pages: 384,
Specialty: Finance,
Publisher: Wiley,
Publication Year: 2013,
Cover: Paperback,
Dimensions: 213.36x271.78x17.78mm

The IFRS Primer: International GAAP Basics serves as a roadmap to provide guidance and a path through the period of transition to convergence of GAAP and international reporting standards for both students and instructors. As in introduction to International Financial Reporting Standards (IFRS), the IFRS Primer is a stand alone and logical supplement for use with existing U.S. introductory, intermediate, and advanced financial accounting textbooks.show more

Weight: 0.7 KG
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Pages: 266,
Specialty: Economics,
Publisher: Springer,
Publication Year: 2006,
Cover: Hardback,
Dimensions: 160x240x20mm

"Asset Prices, Booms and Recessions".show more

Weight: 0.5 KG
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Specialty: Accounting,
Publisher: McGraw-Hill,
Publication Year: 2017

Weight: 1.81 KG
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Specialty: Accounting,
Publisher: Pearson,
Publication Year: 2014,
Cover: Mixed media product,
Dimensions: 210x275x28mm

For Arab students of auditing and accounting comes the Arab World Edition of Arens, Elder and Beasley's Auditing and Assurance Services, presenting an integrated concepts approach that shows students the auditing process from start to finish, all the while focussing on its application in the Arab region.

Weight: 1.78 KG
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Pages: 960,
Specialty: Accounting,
Publisher: Wiley,
Publication Year: 2010,
Cover: Hardback,
Dimensions: 220.98x279.4x38.1mm

Principles of Auditing presents auditing from the perspective of an integrated audit complying the Sarbanes Oxley Act (SOX), under the standards of the Public Companies Accounting Oversight Board. It is the first textbook completely authored after SOX, and consequently uses the integrated audit model throughout. In addition, this text also facilitates an understanding of audits of non-public companies. A primary focus is the need for auditors to understand their clients and their industries. Highlighted illustrative industries include: health care providers, retail enterprises, the automotive industry, and the land development and home building industry.

Weight: 1.91 KG
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Pages: 448,
Specialty: Accounting,
Publisher: Pearson,
Publication Year: 2016,
Cover: Paperback,
Dimensions: 218.44x274.32x20.32mm

Auditing Cases: An Interactive Learning Approach is intended for use in undergraduate and graduate Auditing, Professional Research Case, or capstone courses. Step through real auditing cases one by one in this comprehensive text Auditing Cases is a comprehensive case book that focuses on each of the major activities performed during an audit. Most of the auditing cases are based on actual companies, and a number address financial reporting fraud. The unique active learning approach helps students learn to think critically and develop their interpersonal skills, which are increasingly important in the workplace. Teaching and Learning Experience To provide a better teaching and learning experience-for both instructors and students-this program will: *Engage Students with an Active Learning Approach: The auditing cases capture students' interest using lively narrative that introduces emerging accounting-related issues.*Easily Integrate Cases into your Course: The Instructor's Resource Manual offers instructional approaches, activity ideas, and group assignments to merge the cases into an existing course.* Help Students See Concepts in Action: Cases are introduced according to the phase of auditing they demonstrate, presenting students with clear examples of the material.show more

Weight: 0.91 KG
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Pages: 720,
Specialty: Accounting,
Publisher: Taylor & Francis,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 178x254x31.75mm

Focusing on auditing as a judgment process, this unique textbook helps readers strike the balance between understanding auditing theory and how an audit plays out in reality. The only textbook to provide complete coverage of both the International Auditing and Assurance Standards Board and the Public Company Accounting Oversight Board, Auditing reflects the contemporary evolution of the audit process. New additions to the book include expert updates on key topics, such as the audit of accounting estimates, group audit, and the Integrated Audit. Supplemented by extra on-line resources, students using this established text will be well-equipped to be effective auditors and to understand the role of auditing in the business world.show more

Weight: 1.45 KG
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