Details
Pages: 248,
Specialty: Marketing,
Publisher: Taylor & Francis,
Publication Year: 2016,
Cover: Hardback,
Dimensions: 142x218x20mm
This book focuses on how everyday media such as Facebook, iTunes and Google can be understood in new ways for the 21st century through ideas of convergence. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media.
Weight: 0.23 KG
Specialty: Marketing,
Publisher: Taylor & Francis,
Publication Year: 2016,
Cover: Hardback,
Dimensions: 142x218x20mm
This book focuses on how everyday media such as Facebook, iTunes and Google can be understood in new ways for the 21st century through ideas of convergence. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media.
Weight: 0.23 KG
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