Details
Pages: 648,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2015,
Cover: Paperback,
Dimensions: 197x264x24mm
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.show more
Weight: 1.21 KG
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2015,
Cover: Paperback,
Dimensions: 197x264x24mm
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.show more
Weight: 1.21 KG
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