Details
Pages: 288,
Specialty: Management,
Publisher: Kaplan,
Publication Year: 1996,
Cover: Paperback,
Dimensions: 160.02x233.68x30.48mm
This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats money-guy, restaurant owner, and restaurant consultant Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn t easy, but this realistic dreamer s guide helps set the table for lasting success."show more
Weight: 0.39 KG
Specialty: Management,
Publisher: Kaplan,
Publication Year: 1996,
Cover: Paperback,
Dimensions: 160.02x233.68x30.48mm
This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats money-guy, restaurant owner, and restaurant consultant Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn t easy, but this realistic dreamer s guide helps set the table for lasting success."show more
Weight: 0.39 KG
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