Management
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Brand Management
Pages: 312,
Specialty: Management,
Publisher: Taylor & Francis,
Publication Year: 2016,
Cover: Paperback,
Dimensions: 156x234x25mm
For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.
Weight: 0.48 KG
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Brilliant Agile Project Management : A Practical Guide to Using Agile, Scrum and Kanban
Pages: 200,
Specialty: Management,
Publisher: Pearson,
Publication Year: 2016,
Cover: Paperback,
Dimensions: 171x215x13mm
What is Agile Project Management and will it bring my project in on time and budget? If you need a solid understanding of how Agile Project Management works so your projects can fully benefit from using this innovative and powerful approach, this book is essential reading. Brilliant Agile Project Management does more than just talk you through the techniques and processes - focussing on real-life use of Agile in business environments, it provides practical advice and techniques on how to implement and work with Agile, so you always know exactly what to do and say to make your project a success. * Assess whether your organisation or project is right for using APM * Understand how to implement APM into any project * Overcome common problems with APM Get up to speed with Agile Project Management and get ahead - fast!show more
Weight: 0.3 KG
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Business Analytics, Global Edition, 2e
Pages: 656,
Specialty: Management,
Publisher: Pearson,
Publication Year: 2016,
Cover: Paperback,
Dimensions: 204x254x22mm
For undergraduate or graduate business students. A balanced and holistic approach to business analytics Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today's organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.show more
Weight: 1.11 KG
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Business and Administrative Communication
Pages: 768,
Specialty: Management,
Publisher: McGraw-Hill,
Publication Year: 2012,
Cover: Hardback,
Dimensions: 166.9x231.9x28.2mm
Business and Administrative Communication (BAC) is flexible, comprehensive & up-to-date, specific & interesting. BAC uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes. BAC conveys the best possible advice to students while Connect Business Communication allows students to apply concepts and practice skills. In short Connect + BAC = An effective communicator.show more
Weight: 0.72 KG
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Business Basics: Personal Cassette Pack
Specialty: Management,
Publisher: Oxford UP,
Publication Year: 1998,
Cover: Paperback,
Dimensions: 188x244x16mm
The perfect companion for both trainees and teacher trainers following courses such as the Cambridge CELTA, and the Trinity Certificate in TESOL, as well as teachers who are unsure of how to present grammar or those who are looking for new ways to present it. Teaching English Grammar aims to combine language information and methodological help in a straightforward, authoritative way and thus help English language teachers prepare and deliver grammar lessons within their syllabus. The book provides teachers with an authoritative and practical handbook on teaching grammar and helps to make preparing grammar lessons easy and straightfoward.show more
Weight: 0.56 KG
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Business Communication Essentials
Pages: 240,
Specialty: Management,
Publisher: Pearson,
Publication Year: 2007,
Cover: Paperback,
Dimensions: 126x198x15mm
Sheryl Sandberg's Lean In is a massive cultural phenomenon and its title has become an instant catchphrase for empowering women. The book soared to the top of bestseller lists internationally, igniting global conversations about women and ambition. Sandberg packed theatres, dominated opinion pages, appeared on every major television show and on the cover of Time magazine, and sparked ferocious debate about women and leadership. Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they'd feel confident asking for a raise, a promotion, or equal pay, and some reticence creeps in. The statistics, although an improvement on previous decades, are certainly not in women's favour - of 197 heads of state, only twenty-two are women. Women hold just 20 percent of seats in parliaments globally, and in the world of big business, a meagre eighteen of the Fortune 500 CEOs are women. In Lean In, Sheryl Sandberg - Facebook COO and one of Fortune magazine's Most Powerful Women in Business - draws on her own experience of working in some of the world's most successful businesses and looks at what women can do to help themselves, and make the small changes in their life that can effect change on a more universal scale.show more
Weight: 0.17 KG
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Business Communication Essentials International Version
Pages: 528,
Specialty: Management,
Publisher: Pearson,
Publication Year: 2008,
Cover: Paperback,
Dimensions: 212x276x17mm
Only Bovee/Thill texts thoroughly address the new-media skills that employees are expected to have in today's business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.The fifth edition includes updated and new content on social media and technology. Available with mybcommlab! Practice Makes Polished-mybcommlab is the online study tool that helps you polish communication skills so that your ready to tackle the rigors of today's business landscape. Visit mybcommlab.com to find out more.show more
Weight: 0.94 KG
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Business Communication Essentials, Global Edition, 7e
Pages: 524,
Specialty: Management,
Publisher: Pearson,
Publication Year: 2015,
Cover: Paperback,
Dimensions: 216x276x19mm
For courses in Business Communication. Building Modern Communication Skills to Launch Your Career Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume. Over the last two decades, business communication has been in constant flux, with email, web content, social media, and now mobile changing the rules of the game. In the Seventh Edition, Bovee and Thill provide abundant exercises, tools, and online resources to prepare students for the new reality of mobile communications and other emerging trends, ensuring a bright start in the business world. MyBCommLab(R) is not included. Students, if MyBCommLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBCommLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBCommLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.show more
Weight: 1.08 KG
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Business Communication Today, Global Edition, 13e**
Pages: 672,
Specialty: Management,
Publisher: Pearson,
Publication Year: 2015,
Cover: Paperback,
Dimensions: 216x276x21mm
For courses in Business Communication. The Ever-Changing Mold of Modern Business Communication Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing timeless business skills such as listening, presenting, and writing. With a strong focus on mobile connectivity, the Thirteenth Edition is a highly integrated text that blends new topics such as social media in business seamlessly with more traditional entrepreneurial concepts. The flexible text is suitable for all students seeking to master necessary skills for succeeding in the workplace. With a clear, fluid chapter organization that addresses, develops, and reviews major concepts, Business Communication Today instills crucial business skills students will need to thrive in an office environment. MyBCommLab(R) is not included. Students, if MyBCommLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBCommLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBCommLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.show more
Weight: 1.33 KG
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