Business & Management Books

Pages: 232,
Specialty: Marketing,
Publisher: Taylor & Francis,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 191x235x19.05mm

Advanced Public Speaking: A Leader's Guide is a comprehensive textbook designed to serve as a speech-making reference for upper-level undergraduate students. Now in its second edition, this volume offers brand new classroom-tested chapter assignments, updated examples, and new content on speaking to international and remote audiences. An instructor's manual and test bank are available for download on the book's companion website, offering everything from guidance in constructing a syllabus, to lecture suggestions, to classroom activities. This student-engagement focused and flexible text offers students the opportunity to increase their speaking abilities across a variety of more specific and complex contexts.show more

Weight: 0.43 KG
Learn More

Pages: 880,
Specialty: Marketing,
Publisher: McGraw-Hill,
Publication Year: 2005,
Cover: Hardback,
Dimensions: 226.06x279.4x45.72mm

In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a big picture approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today's business world, one must recognise how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century.show more

Weight: 1.47 KG
Learn More

Specialty: Marketing,
Publisher: Cengage,
Publication Year: 2014

Weight: 0.55 KG
Learn More

Pages: 232,
Specialty: Marketing,
Publisher: Taylor & Francis,
Publication Year: 2018,
Cover: Paperback,
Dimensions: 171x248x19mm

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today. This Fourth Edition explores the growing significance of: the influence of `Big Data' and automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing communications; the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content; the dynamic shifts in ad spending and media-advertising relationships across legacy media, online and social media; and the complex profile of consumer behaviour that produces new challenges for brands and branding. Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students. show more

Weight: 0.45 KG
Learn More

Pages: 240,
Specialty: Marketing,
Publisher: Taylor & Francis,
Publication Year: 2015,
Cover: Hardback,
Dimensions: 177.8x248.92x20.32mm

Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book's chapters explore a range of areas central to an insight into the development of modern advertising, including: * advertising history * cultural, critical and political economy approaches to advertising * texts in advertising * the reception of advertising * advertising in the home and outdoor advertising * consumer culture. Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency's 'Go Home' campaign and contemporary City branding throughout Europe. Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising's societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.

Weight: 0.43 KG
Learn More

Pages: 272,
Specialty: Management,
Publisher: Taylor & Francis,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 156x234x20mm

The Air Logistics Handbook provides a comprehensive and lively overview of this vital and growing industry, which is both economically and strategically important in the field of logistics and supply chain management. This new edition builds on the success of the previous edition, focussing on the role of air freight in the global supply chain, including areas such as: the main players in the industry; regulations and restrictions, and terrorism management. Updates to this edition include: * The role of E-Commerce and its changing influence on the industry; * A new chapter on crime, security and terrorism; * Updated case studies throughout, and * New contributors providing professional insight from the industry. Enriched throughout with international case studies and contributions from industry experts, The Air Logistics Handbook provides a practical approach. It is the perfect companion for undergraduate students studying air logistics, transportation logistics, air cargo and supply chain management. Professionals and managers in the field will also find Sales' easy style and industry insights useful.show more

Weight: 0.38 KG
Learn More

Pages: 362,
Specialty: Management,
Publisher: Taylor & Francis,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 156x234x19mm

Airline Operations and Management: A Management Textbook is a survey of the airline industry, mostly from a managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly economics, operations, marketing and finance, in developing the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline industry. The primary audiences for this textbook are both senior and graduate students of airline management, but it should also be useful to entry and junior level airline managers and professionals seeking to expand their knowledge of the industry beyond their own functional area.show more

Weight: 0.52 KG
Learn More

Specialty: Finance,
Publisher: Elsevier,
Publication Year: 2012

Weight: 1 KG
Learn More

Specialty: Finance,
Publisher: Elsevier,
Publication Year: 2010

Weight: 1 KG
Learn More