Business & Management Books
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Pages: 352,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2015,
Cover: Paperback,
Dimensions: 191x233x12mm
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.show more
Weight: 0.52 KG
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Pages: 600,
Specialty: Economics,
Publisher: Wiley,
Publication Year: 2008,
Cover: Hardback,
Dimensions: 193.04x248.92x35.56mm
This is the perfect (and essential) supplement for all econometrics classes--from a rigorous first undergraduate course, to a first master's, to a PhD course.
Explains what is going on in textbooks full of proofs and formulas
Offers intuition, skepticism, insights, humor, and practical advice (dos and don ts)
Contains new chapters that cover instrumental variables and computational considerations
Includes additional information on GMM, nonparametrics, and an introduction to wavelets
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Weight: 1.38 KG
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Pages: 800,
Specialty: Management,
Publisher: NA,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 208.28x300x33.02mm
A Guide to the Project Management Body of Knowledge (PMBOK Guide) is PMI's flagship publication and is a fundamental re-source for effective project management in any industry. It has been up-dated to reflect the latest good practices in project management. Over the past few years, more and more stakeholders have asked us for content on agile and more are using agile practices. That's why infor-mation on agile practices will be included alongside traditional approach-es in this sixth edition and we partnered with Agile Alliance to create the new Agile Practice Guide.The PMBOK Guide Sixth Edition and Agile Practice Guide were created to complement each other. Together these two publications are a pow-erful tool that enable the right approach for the right project.This dynamic duo presents solutions for project delivery professionals working in the entire spectrum of approaches from predictive (or wa-terfall) to cutting edge agile methodologies.
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Weight: 1.96 KG
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Pages: 307,
Specialty: Management,
Publisher: PMI,
Publication Year: 2013,
Cover: Spiral bound,
Dimensions: 125x172x23mm
Present answers to the most common questions concerning the major concepts of project management as found in A Guide to the Project Management Body of Knowledge (PMBOK Guide). Fourth Edition. Original.show more
Weight: 0.22 KG
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Pages: 592,
Specialty: Management,
Publisher: NA,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 210.82x300x33.02mm
A Guide to the Project Management Body of Knowledge (PMBOK Guide ) - PMI's flagship publication has been updated to reflect the latest good practices in project management. New to the sixth edition, each knowledge area will contain a section entitled Approaches for Agile, Iterative and Adaptive Environments, describing how these practices integrate in project settings. It will also contain more emphasis on strategic and business knowledge, including discussion of project management business documentsand information on the PMI Talent Triangle and the essential skills for success in today's market.
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Weight: 1.59 KG
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Pages: 272,
Specialty: Management,
Publisher: McGraw-Hill,
Publication Year: 2009,
Cover: Paperback,
Dimensions: 149.86x223.52x17.78mm
The secrets to improving operationswhile maintaining the highest quality How do you operate at maximum efficiency with minimum cost? Manager's Guide to OperationsManagement addresses one of the most pressing business issues of our time by offering easy-toimplementadvice on creating the most effective, streamlined operations possible. This quick-referenceguide explains how to: Improve your production processes Boost quality using the Six Sigma approach Manage supply chains and inventory Forecast, plan, and schedule efficiently With Manager's Guide to Operations Management, you have the tools you need to ensure a smooth,steady work flow while producing products and services of the highest quality-the secret tobusiness success.
Weight: 0.36 KG
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Pages: 496,
Specialty: Management,
Publisher: Wiley,
Publication Year: 2008,
Cover: Paperback,
Dimensions: 154.94x231.14x17.78mm
This book introduces the reader to terms and concepts that are necessary to understand OB and their application to modern organizations. It also offers sufficient grounding in the field that enables the reader to read scholarly publications such as HR, CMR, and AMJ. This edition features new material on emotional intelligence, knowledge management, group dynamics, virtual teams, organizational change, and organizational structure.
Weight: 0.52 KG
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Specialty: Accounting,
Publisher: Pearson,
Publication Year: 2001,
Cover: Mixed media product,
Dimensions: 221.5x281.4x44.7mm
For Principles of Accounting or Financial Accounting courses with a sole proprietorship approach.Target success for your accounting students with this market bestseller! This introductory text covers all of the key financial and management accounting topics, and is crafted for students with no prior accounting experience. Accounting, 5/E will motivate your students by introducing them to the accounting issues facing companies such as Target, Nantucket Nectars, Teva, Oracle, and a variety of companies doing e-Business. And, the Target Annual Report is packaged free with new copies of the text. Students can also assess their understanding of concepts with the new "CyberCoach" and "Daily Exercise" features,"Working It Out" problems, and unique "Concept Links."show more
Weight: 2.89 KG
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Pages: 304,
Specialty: Accounting,
Publisher: Pearson,
Publication Year: 2013,
Cover: Paperback,
Dimensions: 154x232x24mm
Using the groundbreaking formula they introduced in their book Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean, Karen Berman and Joe Knight present the essentials of finance specifically for entrepreneurial managers. Drawing on their work training tens of thousands of people at leading organizations worldwide, the authors provide a deep understanding of the basics of financial management and measurement, along with hands-on activities to practice what you are reading. You'll discover: Why the assumptions behind financial data matter - What income statements, balance sheets, and cash flow statements really reveal - How to use ratios to assess your venture's financial health - How to calculate return on your investments in your enterprise - Ways to use financial information to do your own job better - How to instill financial intelligence throughout your team Authoritative and accessible, Financial Intelligence for Entrepreneurs empowers you to "talk numbers" confidently with colleagues, partners, and employees-- and fully understand how to use financial data to make better decisions for your business.show more
Weight: 0.95 KG
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Pages: 616,
Specialty: Accounting,
Publisher: Pearson,
Publication Year: 2016,
Cover: Paperback,
Dimensions: 170x240x30mm
Were you looking for the book with access to MyAccountingLab? This product is the book alone, and does NOT come with access to MyAccountingLab. Buy Accounting and Finance for Non-Specialists, Tenth Edition by Peter Atrill and Eddie McLaney with MyAccountingLab access card 5e (ISBN 9781292135601) if you need access to MyLab as well, and save money on this resource. You will also need a course ID from your instructor to access MyAccountingLab. The 10th edition of this market-leading text offers an accessible, effective introduction to key accounting and finance topics. If you are new to accounting, or are studying a degree in accounting, this book will help you get to grips with the important principles of accounting and how to apply your learning to real-world business scenarios in a user-friendly manner.show more
Weight: 0.75 KG
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