Business & Management Books

Pages: 283,
Specialty: Marketing,
Publisher: Dar Wael,
Publication Year: 2006,
Cover: Paperback

Weight: 0.48 KG
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Pages: 336,
Specialty: Marketing,
Publisher: Dar Wael,
Publication Year: 2009,
Cover: Paperback

Weight: 0.58 KG
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Pages: 239,
Specialty: Marketing,
Publisher: Dar Wael,
Publication Year: 2008,
Cover: Hardback

Weight: 0.54 KG
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Pages: 323,
Specialty: Marketing,
Publisher: Dar Wael,
Publication Year: 2016,
Cover: Paperback

Weight: 0.71 KG
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Pages: 255,
Specialty: Marketing,
Publisher: دار اليازوري العلمية,
Publication Year: 2009

Weight: 1 KG
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Pages: 456,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2016,
Cover: Paperback,
Dimensions: 203x254mm

For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.show more

Weight: 1 KG
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Pages: 560,
Specialty: Marketing,
Publisher: Taylor & Francis,
Publication Year: 2016,
Cover: Paperback,
Dimensions: 188x238.8x30.5mm

Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products. This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.

Weight: 1.09 KG
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Pages: 288,
Specialty: Marketing,
Publisher: Wiley,
Publication Year: 2006,
Cover: Paperback,
Dimensions: 190x232x18mm

The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning. Professor Ian F. Wilkinson, School of Marketing, University of New South Wales, Australia The second edition of this fine book offers another step forward in terms of structure, coverage and significance. The thoughtful use of figures, tables, boxes and assignments provides further clarity for students. Professor Luis Araujo, Department of Marketing, Lancaster University, UK The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing. The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer s offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy. The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity of networks in which they operate. The book is still firmly based on the ideas of the IMP (Industrial Marketing and Purchasing) Group.It includes a new chapter on how marketers can work effectively with colleagues in other functional areas.The new edition is presented in a highly readable style with extensive use of examples and illustrations. Each chapter in the book concludes with a study assignment based on the authors own experience of teaching business marketing. show more

Weight: 0.56 KG
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Pages: 315,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2009,
Cover: Hardback,
Dimensions: 157.48x236.22x27.94mm

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: - A new preface by the authors: Help! My Ocean Is Turning Red- Updates on all cases and examples in the book, bringing their stories up to the present time- Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps--that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.show more

Weight: 0.54 KG
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