Business & Management Books

Pages: 292,
Specialty: Management,
Publisher: Wiley,
Publication Year: 2003,
Cover: Paperback,
Dimensions: 168x240x18mm

This work draws on up to date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. It discusses the effective and efficient use of information technology by broadening management skills and knowledge. show more

Weight: 0.58 KG
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Pages: 432,
Specialty: Management,
Publisher: Pearson,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 202x253x13mm

For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on global strategy. Pearson MyLabTM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.show more

Weight: 0.73 KG
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Pages: 492,
Specialty: Management,
Publisher: Pearson,
Publication Year: 2014,
Cover: Paperback,
Dimensions: 217x278x18mm

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2.Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273787419) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocatorshow more

Weight: 1.03 KG
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Pages: 370,
Specialty: Management,
Publisher: Taylor & Francis,
Publication Year: 2016,
Cover: Paperback,
Dimensions: 186x244x22mm

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.

Weight: 0.98 KG
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Pages: 844,
Specialty: Management,
Publisher: Pearson,
Publication Year: 2015,
Cover: Paperback,
Dimensions: 218x276x32mm

For one- or two-semester undergraduate courses in Business Law Take students beyond rote memorization and into true understanding of the concepts and their implications. This motivating, up-to-date text presents business law, ethics, and the legal environment in a way that intrigues students, spurs them to ask questions, and takes them beyond rote memorization as they learn the issues and concepts. With its emphasis on covering online law and e-commerce as key parts of the legal environment-as well as today's social, ethical, and international issues that are important to the study of business law-it's the ideal text for your one- or two-semester undergraduate course in Business Law. This text provides a better teaching and learning experience-for you and your students. Here's how: *Tailor the material to your specific course with the Custom Database option. *Draw students into the material with a rich selection of cases. *Address issues critical to the field of business law today.show more

Weight: 1.72 KG
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Pages: 632,
Specialty: Management,
Publisher: Pearson,
Publication Year: 2016,
Cover: Paperback,
Dimensions: 195x265x35mm

Whether you're a student studying HRM or a forward-looking manager, Contemporary Human Resource Management is the book you need. Written by authors who are all experts in their fields, this fifth edition provides a thorough and critical exploration of the key functions, practices and issues in HRM today. Substantially revised and updated with new material to reflect contemporary research and debate, this text uses a clear but thought-provoking style to delve into the theoretical and practical realities of HRM. Fundamental HRM practices are covered in the first part of the book, before the second half examines issues of more recent and emerging significance. At least two case studies, exercises or activities in each chapter enable and encourage readers to identify, examine and apply key concepts in a practical context. The book does not just report but also leads the debates across this ever-changing discipline. "This is an excellent book that covers all major HRM areas. It also keeps in pace with recent advances and current discussion of HR by exploring more contemporary topics such as workplace bullying, knowledge management, flexibility or emotion at work." Kristina Potocnik, Lecturer in Human Resource Management and Director, MSc Human Resource Management, University of Edinburgh "Skilfully integrates academic content and case study applications across a range of relevant contemporary HR debates" Paula McDonald, Professor of Work and Organisation, Queensland University of Technology Adrian Wilkinson is Professor and Director of the Centre for Work, Organisation and Wellbeing at Griffith University, Brisbane, Australia. He holds Visiting Professorships at Loughborough University, the University of Sheffield and the University of Durham, and is an Academic Fellow at the Judge Institute, University of Cambridge. He is a Fellow and Accredited Examiner of the Chartered Institute of Personnel and Development in the UK and a Fellow of the Australian Human Resource Institute. Adrian was appointed as a British Academy of Management Fellow in 2010. He is a Fellow of the Academy of Social Sciences (Acss) and a Fellow of the Australian Academy of Social Sciences Adrian is Joint Chief Editor of the Human Resource Management Journal (HRMJ). Tom Redman was Professor of Human Resource Management at the University of Durham Business School and was a Fellow of the Chartered Institute of Personnel and Development. Professor Redman sadly passed away suddenly during the production stages of this edition of the book. He will be sadly missed and his work and influence on the field of HRM continues. Tony Dundon is Professor of Human Resource Management and Employment Relations at Alliance Manchester Business School, University of Manchester. He is a Fellow of the Academy of Social Sciences (FAcSS) and former Chief Examiner for the Chartered Institute of Personnel and Development (CIPD) and joint Editor-in-Chief of the Human Resource Management Journal (HRMJ). Tony has held visiting positions at the University of St Andrews; Sydney University; Queensland University of Technology; Deakin University; and Toulouse Business School.show more

Weight: 1 KG
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Specialty: Management,
Publisher: Wiley,
Publication Year: 2010

Weight: 1 KG
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Pages: 320,
Specialty: Marketing,
Publisher: Pearson,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 203x254mm

For undergraduate and graduate courses in Logistics A dynamic foundation to the global study of contemporary logistics A market-leading text, Contemporary Logistics explores modern logistics from a managerial perspective. These are characterized by geopolitical tensions in parts of the world, steadily increasing trade, supply chain vulnerabilities caused by severe natural disasters, and an unabated pace of technological advancement. In it, readers see theory come to life through timely, practical, and exciting coverage of logistics fundamentals, and challenges and opportunities for logistics managers in today's dynamic global landscape. The 12th Edition provides the most up-to-date insights and perspectives sourced from reviewers, adopters, and other stakeholders.show more

Weight: 2 KG
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Pages: 320,
Specialty: Management,
Publisher: Pearson,
Publication Year: 2014,
Cover: Paperback,
Dimensions: 200x250x12mm

For undergraduate and graduate courses in Logistics. This market-leading text explores modern logistics from a managerial perspective characterized by geopolitical tensions in various parts of the world, steadily increasing trade among countries and across continents, supply chain vulnerabilities caused by severe natural disasters, and an unabated pace of technological advancement. In it, readers see theory come to life through the authors' timely, practical, thorough, and exciting coverage of the fundamentals of logistics in today's dynamic global landscape. The invaluable suggestions of reviewers, adopters, and others-coupled with the expertise of new co-author A. Michael Knemeyer-have been incorporated into this new 11th edition to provide the freshest, most up-to-date insights and perspectives. Included is a new case study plus new examples, references, and discussions throughout. The illustrative tables, figures, and key terms have been revised or updated. This program will provide a better teaching and learning experience-for you and your students. Here's how: *Give Students a Solid Foundation in the Basics of Logistics: Students get a solid foundation in the basics of logistics,through the focus on the fundamentals in the book's succinct and thorough coverage, while still getting coverage of supply chain management issues. *Increase Students' Understanding through Real-Life Examples: Positive real-life examples provided in the books case studies further serve to improve students' understanding of the concepts. *Keep your Course Current with Today's Pressing Global Issues: Readers are brought up to date on today's pressing global issues through the authors' chapter revisions, new examples, current references, and addition of new content throughout.show more

Weight: 0.52 KG
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