Various Sciences
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Advertising Theory
Pages: 540,
Specialty: Various Sciences,
Publisher: Taylor & Francis,
Publication Year: 2019,
Cover: Paperback,
Dimensions: 152x229x43mm
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire's persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory-and across advertising contexts-both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming. show more
Weight: 0.86 KG
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Analyzing Media Messages
Pages: 224,
Specialty: Various Sciences,
Publisher: Taylor & Francis,
Publication Year: 2019,
Cover: Paperback,
Dimensions: 152x229x19mm
Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts. show more
Weight: 0.4 KG
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Basic Legal Research: Tools and Strategies, 4e
Pages: 357,
Specialty: Various Sciences,
Publisher: Wolters Kluwer,
Publication Year: 2009,
Cover: Paperback,
Dimensions: 177.8x251.46x17.78mm
Weight: 0.68 KG
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Children and Families in the Digital Age
Pages: 228,
Specialty: Various Sciences,
Publisher: Taylor & Francis,
Publication Year: 2018,
Cover: Paperback,
Dimensions: 152x229x21mm
Children and Families in the Digital Age offers a fresh, nuanced, and empirically-based perspective on how families are using digital media to enhance learning, routines, and relationships. This powerful edited collection contributes to a growing body of work suggesting the importance of understanding how the consequences of digital media use are shaped by family culture, values, practices, and the larger social and economic contexts of families' lives. Chapters offer case studies, real-life examples, and analyses of large-scale national survey data, and provide insights into previously unexplored topics such as the role of siblings in shaping the home media ecology. show more
Weight: 0.32 KG
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Classical Storytelling and Contemporary Screenwriting
Pages: 244,
Specialty: Various Sciences,
Publisher: Taylor & Francis,
Publication Year: 2018,
Cover: Paperback,
Dimensions: 159x235x22mm
Since we first arrived on the planet, we've been telling each other stories, whether of that morning's great saber-tooth tiger hunt or the latest installment of the Star Wars saga. And throughout our history, despite differences of geography or culture, we've been telling those stories in essentially the same way. Why? Because there is a RIGHT way to tell a story, one built into our very DNA. In his seminal work Poetics, Aristotle identified the patterns and recurring elements that existed in the successful dramas of his time as he explored precisely why we tell stories, what makes a good one, and how to best tell them. In Classical Storytelling and Contemporary Screenwriting, Brian Price examines Aristotle's conclusions in an entertaining and accessible way and then applies those guiding principles to the most modern of storytelling mediums, going from idea to story to structure to outline to final pages and beyond, covering every relevant screenwriting topic along the way. The result is a fresh new approach to the craft of screenwriting-one that's only been around a scant 2,500 years or so-ideal for students and aspiring screenwriters who want a comprehensive step-by-step guide to writing a successful screenplay the way the pros do it. show more
Weight: 0.38 KG
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Collaborative Art of Filmmaking
Pages: 220,
Specialty: Various Sciences,
Publisher: Taylor & Francis,
Publication Year: 2019,
Cover: Paperback,
Dimensions: 159x235x19.05mm
The Collaborative Art of Filmmaking: From Script to Screen explores what goes into the making of Hollywood's greatest motion pictures. Join veteran script consultant Linda Seger as she examines contemporary and classic screenplays on their perilous journey from script to screen. This fully revised and updated edition includes interviews with over 80 well-known artists in their fields including writers, producers, directors, actors, editors, composers, and production designers. Their discussions about the art and craft of filmmaking - including how and why they make their decisions - provides filmmaking and screenwriting students and professionals with the ultimate guide to creating the best possible "blueprint" for a film and to also fully understand the artistic and technical decisions being made by all those involved in the process. show more
Weight: 0.33 KG
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Complete International Law
Pages: 776,
Specialty: Various Sciences,
Publisher: Oxford UP,
Publication Year: 2002,
Cover: Paperback,
Dimensions: 188x246x42mm
Providing the law student with an essential resource, Complete International Law combines clear explanatory text and practical learning features with extracts from a wide range of primary and secondary materials. - Clearly explained case extracts demonstrate legal principles and the significance of case law. - This innovative text engages you in an active approach to learning that aims to stimulate reflection about the importance of international law in today's world. - Each chapter begins by highlighting learning objectives and uses numerous features throughout, including key point summaries, thinking points and a glossary of key terms. Online Resource Centre An Online Resource Centre, containing the following resources for students and lecturers accompanies this book. For students: - Regular updates - A flashcard glossary of key terms - Annotated web links For lecturers: - A test bank of multiple choice questionsshow more
Weight: 1.54 KG
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Concise Biographical Companion to Index Islamicus
Pages: 696,
Specialty: Various Sciences,
Publisher: Brill,
Publication Year: 2004,
Cover: Hardback,
Dimensions: 165.1x246.4x48.3mm
This first of the ultimately three-volume Who's Who in Islamic Studies presents the scholarly world at long last with its own biographical encyclopaedia. Taking as a starting point the inventory of authors from the renowned Index Islamicus, the author, Wolfgang Behn (Berlin), has systematically collected numerous data on the lives and works of the tens of thousands of authors listed in the Index Islamicus from 1665 to 1980. This Biographical Companion will be an indispensable reference tool for the serious student and scholar of Islamic Studies. It enables the user to quickly gain knowledge on the life, work, and professional background of almost every major and minor author, and thus to place each author in his/her proper perspective. A tremendous achievement and a true must for every library.show more
Weight: 1.29 KG
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CRACKING THE LSAT 2011
Pages: 471,
Specialty: Various Sciences,
Publisher: Princeton Review,
Publication Year: 2010,
Cover: Paperback,
Dimensions: 213.36x274.32x33.02mm
If it's on the LSAT, it's in this book. "Cracking the LSAT, 2011 Edition," includes: - Access to 3 full-length practice tests--2 in the book and 1 online - Detailed explanations for every practice question - Comprehensive website with more practice test questions, score reports, reviewing, and essay grading - Strategies to help you solve even the most difficult questions in Games, Arguments, and Reading Comprehension - Practical information on the what, when, where, and how of the LSAT - Detailed chapter about logic games with helpful drills - Online, interactive tutorial lessons with extra practice problems - Planning and organization tips to get you all the way to test day!show more
Weight: 0.77 KG
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Designing Public Policies
Pages: 412,
Specialty: Various Sciences,
Publisher: Taylor & Francis,
Publication Year: 2019,
Cover: Paperback,
Dimensions: 159x235x22.1mm
The second edition of this highly regarded book provides a concise and accessible introduction to the principles and elements of policy design in contemporary governance. It examines in detail the range of substantive and procedural policy instruments that together comprise the toolbox from which governments choose tools to resolve policy problems and the principles and practices that lead to their use. Guiding readers through the study of the many different kinds of instruments used by governments in carrying out their tasks, adapting to, and altering, their environments, this book: Discusses current trends in instrument use linked to factors such as globalization and the increasingly networked, digital and collaborative nature of modern society; Considers the principles and practices behind the selection and use of specific types of instruments in contemporary government and the future research agenda of policy design studies and practices; Evaluates in detail the merits, demerits and rationales for the use of specific organization, regulatory, financial and information-based tools and the trends visible in their use including recent efforts to develop and deploy new tools such as nudges and choice architectures, co-production and crowd-sourcing; Addresses the issues surrounding not only individual tools but also concerning the evolution and development of instrument mixes, their relationship to policy styles and the challenges involved in their (re)design. Providing a comprehensive overview of this essential component of modern governance and featuring helpful definitions of key concepts and further reading, this book is essential reading for all students of public policy, administration and management. show more
Weight: 0.64 KG
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