Business & Management Books

Pages: 568,
Specialty: Management,
Publisher: Pearson,
Publication Year: 2015,
Cover: Paperback,
Dimensions: 212x276x18mm

Weight: 1.08 KG
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Pages: 230,
Specialty: Management,
Publisher: Barron's,
Publication Year: 2015,
Cover: Paperback,
Dimensions: 127x193.04x15.24mm

Titles in "Barron's Business Success Series" are of special interest to newcomers to the corporate world, offering them practical advice on career advancement. The books are written by experienced business professionals and cover a wide range of business topics, from effective methods of communication with business colleagues to dealing with difficult people. Updated to keep pace with today's business marketplace, this book helps job interviewees meet the challenges of that all-important employment interview. For instance, what's the best answer to give a job interviewer when he asks about your background and you know you have less experience than other candidates? The author offers good answers for this and for many equally tough questions. She also presents general tips that apply to all interview questions and advises on ways to give answers that are clear, direct, and to the point. This 3rd Edition contains an appendix listing hundreds of possible interview questions as well, making this book a must-have tool for every smart job seeker.

Weight: 0.27 KG
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Pages: 272,
Specialty: Management,
Publisher: HarperCollins,
Publication Year: 2000,
Cover: Paperback,
Dimensions: 185.42x231.14x20.32mm

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.show more

Weight: 0.43 KG
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Pages: 384,
Specialty: Management,
Publisher: Barron's,
Publication Year: 2010,
Cover: Paperback,
Dimensions: 200x276x22mm

Business correspondence has an essential place in today's business, financial, and marketing worlds, and this heavily revised and updated book shows how to set up correct formats for business letters of many different kinds, including letters of inquiry, credit letters, collection letters, congratulatory letters, business announcements, invitations to business functions, and others. A wealth of new material in this edition covers virtually all varieties of electronic communication, including business e-mail, job application and r sum samples, and information on networking and corresponding via the Internet as a means of seeking new career opportunities. This new edition has been given a brand-new graphic design, includes a new section on e-mail etiquette, and features improved and appealing page layouts that are more useful than ever.

Weight: 0.78 KG
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Pages: 464,
Specialty: Accounting,
Publisher: Oxford UP,
Publication Year: 2016,
Cover: Paperback,
Dimensions: 140x195x27mm

This best-selling dictionary includes more than 3,800 entries covering all aspects of accounting, including financial accounting, financial reporting, management accounting, taxation, auditing, corporate finance, and accounting bodies and institutions. Its international coverage includes important terms from UK, US, Australia, India, and Asia-Pacific. Over 150 new entries have been added to this edition to reflect the very latest developments in the accounting profession, e.g. Accounting Coucil, European Financial Stability Mechanism, and General Anti-Abuse Rule. In addition, existing entries have been updated to cover the latest developments, most notably the Financial Reporting Standard Applicable in the UK and the Republic of Ireland, which sets out new rules in areas such as goodwill, hedge accounting, and fair value accounting. There is increased coverage of topics such as corporate governance, accounting ethics, accounting scandals, and major firms and professional bodies. With its authoritative and accessible definitions and its wide-ranging coverage, this dictionary is essential for students and professionals in accounting and finance. It is also an ideal source of reference for anyone seeking a clear guide to the often-confusing world of accountancy terms. show more

Weight: 0.34 KG
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Pages: 592,
Specialty: Economics,
Publisher: Oxford UP,
Publication Year: 2017,
Cover: Paperback,
Dimensions: 143x200x35mm

This authoritative and comprehensive dictionary contains clear, concise definitions of approximately 3,500 key economic terms. Covering all aspects of economics including economic theory and policy, applied microeconomics and macroeconomics, labour economics, public economics and public finance, monetary economics, and environmental economics, this is the essential reference work in this area. The new edition of this dictionary has been updated to include entries on China, India, and South America, to reflect the increase in prominence of these regions in the global economy. There is strong coverage of international trade and many entries on economic organizations and institutions from around the world. Fully revised to keep up to date with this fast-moving field, this new edition expands the coverage to include entries such as austerity measures, General Anti Abuse Rule, propensity score matching, and shadow bank. Entries are supplemented by entry-level web links, which are listed and regularly updated on a companion website, giving the reader the opportunity to explore further the areas covered in the dictionary. Useful appendices include a list of institutional acronyms and their affiliated websites, a list of Nobel prize-winners in economics, the Greek alphabet, and a list of relevant websites. As ideal for browsing as it is useful for quick reference, this dictionary remains an essential guide for students and teachers of economics, business, and finance, as well as for professional economists and anyone who has to deal with economic data.show more

Weight: 0.43 KG
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Pages: 480,
Specialty: Finance,
Publisher: Oxford UP,
Publication Year: 2014,
Cover: Paperback,
Dimensions: 128x196x30mm

An authoritative and comprehensive dictionary containing clear, concise definitions of over 3,400 key economic terms, this A to Z covers all aspects of economics including economic theory, applied microeconomics and macroeconomics, labour economics, public economics and public finance, monetary economics, and environmental economics. There is strong coverage of international trade and many entries on economic organizations and institutions from around the world. Fully revised to keep up-to-date with this fast-moving field, this new edition expands the coverage to include terms relevant to the financial crisis, such as black swan, credit crunch, Northern Rock, and Iceland, making this dictionary the most up-to-date available. Entries are supplemented by entry-level web links, which are listed and regularly updated on a companion website, giving the reader the opportunity to explore further the areas covered in the dictionary. Useful appendices include a list of institutional acronyms and their affiliated websites, a list of Nobel prize-winners in economics, the Greek alphabet, and a list of relevant websites. As ideal for browsing as it is useful for quick reference, this dictionary remains an essential guide for students and teachers of economics, business, and finance, as well as for professional economists and anyone who has to deal with economic data.

Weight: 0.38 KG
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Pages: 528,
Specialty: Finance,
Publisher: Oxford UP,
Publication Year: 2018,
Cover: Paperback,
Dimensions: 129x196x31mm

With over 5,500--including 150 new--accessible entries, this sixth edition of the bestselling Dictionary of Finance and Banking has been fully revised and updated to take into account the ever-developing financial landscape of the last five years. This comprehensive A-Z defines terms from all aspects of personal and international finance, including money markets, private investments and borrowing, central banking, foreign exchanges, monetary policy, and public and government finance. International coverage is expanded to reflect the on-going globalization of financial markets and the growing importance of development finance, with new entries such as "village banking," "Islamic Development Bank," and "M-Pesa." Quick links for additional online resources relating to the field can also be found on the companion website to expand reading and delve deeper into the world of finance and banking. With clear and accessible definitions, this jargon-free dictionary is a companion volume to the other financial titles in this bestselling series (A Dictionary of Business and Management, A Dictionary of Accounting, and A Dictionary of Economics), and provides accurate and valuable information for students, practitioners, private investors, and readers of the financial pages alike. show more

Weight: 0.39 KG
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Pages: 448,
Specialty: Marketing,
Publisher: Oxford UP,
Publication Year: 2016,
Cover: Paperback,
Dimensions: 130x194x30mm

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.

Weight: 0.4 KG
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